PSSB is an association of Polish direct selling companies and the representative voice of the industry in Poland. It is been successfully run for 29 years. Among the members are the most renown firms, including: Avon, Oriflame, Mary Kay, Herbalife, Vorwerk and others.
pssb.pl
The Challenge
The Challenge
The Challenge
PSSB is approaching its 30th anniversary and it needed a new visual identity, logo and website. New branding was supposed to reflect modern and evolving face of the industry in Poland and be appealing to younger target group. In addition, PSSB intended to mark the occassion of the Polish Direct Selling Day and was looking for a creative communication idea and new social media approach. The challenge was to meet the expectations of the several member companies while coming up with something fresh and exciting. Timing was limited too.
The Solution
The Solution
The Solution
We have been selected as a leading creative agency for the client to take care of all marketing activites.
We started with new branding and designed mock-ups for the new website.
After a workshop with the client we proposed new social media strategy for the incoming years.
We started publications in three accounts (IG, FB and Linkedin) delivering high value content in line with the strategic goals and new visual identity.
We planned and managed the execution of Polish Direct Selling Day promotional campaign. We created a dedicated landing and video. We provided copywriting and launched 2 week long social media campaign supported by Google ads campaign.
As a next step we developed content marketing strategy with a new dedicated expert blog for Direct Sellers in Poland.
